FundJoy — Empowering Fundraising & Public Speaking

The Challenge

FundJoy's mission spans two worlds — fundraising and public speaking education — and their previous site told neither story well. Donation flows were buried, event information was scattered, and the brand's infectious energy was lost in a generic template. They needed a single experience that could move visitors to donate, register and speak.

Our Solution

We started with audience research, mapping two distinct user journeys: donors seeking trust and impact, and aspiring speakers seeking opportunity. The new design leads with bold storytelling, real photography and progress-driven donation cards that make giving feel tangible. A restructured information architecture brings events, training and impact reports within two clicks of anywhere. Built responsively with SEO-ready structure and a CMS so the FundJoy team publishes updates themselves.

The Results

Within three months of launch, online donations rose 64%, bounce rate dropped 38% and event registrations doubled. FundJoy's team now manages all content in-house, and the platform has become the centrepiece of their digital campaigns.